DESIGN AS IDENTITY
DESIGN AS IDENTITY
Photo by Jet LoweOrganizations who are in the process of creating- or recreating--a visual identity use "positioning statements" to help define/describe /clarify to their audiences their competitive differences. This positioning statement is used as the basis for the visual exploration process.In this assignment, we are generating an identity for a "place," a geographic entity (country, city, state, river etc.).You are asked to write a succinct description of what this place means to you. Make observations, generate statistics, and write about your personal "relationship" with this place and think about its potential representation through a visual mark and brochure as well.After you have settled on a name for your place (keep in mind, it can be an existing or imagined entity), design a visual mark that visually expresses your place.Visual marks can run from literate, word-driven marks to more image-driven and abstract logos. In case of the latter, they will be understood as symbols which meaning will have to be learned over time.For this assignment, choose something between the pictorial and the abstract. Simultaneously, choose one font, a (limited) set of colors, and potential additional graphic elements.All of these in combination will become the graphic identity for your place.Project completed for Henk van Assen’s “Introduction to Graphic Design” course. (Yale University, Fall 2021)
